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This site has the following in the site, "Request A Quote Today! For Lowering Your Rate." Our analyzers noticed that the web site also stated " Or Paying Off Your Debt! Why pay more than you have to? Is it the right time to refinance? Dont miss out on super low rates." The Website also stated " Changing the Terms of Your Loan. Regardless Of Past Credit History. New Programs to Help You Qualify. We offer affordable housing assistance programs. All Western Mortgage - Serving Its Customers Since 1981. Dont wait for the rates to get higher! Lock your rate TODAY! Dont mis." The website's header had AWM Lending as the most important keyword. It was followed by All Western Mortgage, Serving Customers Since 1981, and Mortgage Application which isn't as ranked as highly as AWM Lending. The next words the site uses is Quick Quote. Get A Quote was also included and will not be understood by web engines.